Leading footwear brand Scholl is introducing a new range of childrens shoes – just in time for the back to school rush this September.

The comfortable shoes are ideal for growing feet, offering excellent protection and support, the Sun Daily reports.

Featuring arch support technology and a soft cushioned foot bed to provide extra comfort, the shoes will allow style-conscious youngsters to “make a bold fashion statement among their peers”, the Malaysian newspaper has claimed.

Available in “bright and cheery” colours for trend-setting girls and more masculine colours for the sporty yet coordinated boys, the new footwear provides the necessary support for youthful foot arches.

If Scholl fans thought things could not get any better, the shoe brand are also tempting customers with a ten per cent introductory offer.

Meanwhile, on the topic of fashionable little ones, the Daily Mail recently reported that Tom Cruise and Katie Holmes young daughter Suri Cruise had been spotted out and about in a pair of white Nike trainers.

Shoe-shop.com where comfort is key