Trainers giant Adidas believes that Asia is the region with the biggest potential for basketball.

One of the twin pillars of global athletic footwear, along with fellow trainer manufacturer Nike, Adidas is one of the official outfitters for the National Basketball Association and has sponsored the development of youth basketball on an international scale.

The brands vice president for global basketball, Lawrence Norman, described the United Arab Emirates as an “interesting market” and said that he was looking forward investing in Abu Dhabi in the future.

“Basketball is tremendously popular in China, and with more than 1.3 billion people, it is obviously a great market,” Mr Norman told the National.

The upcoming Adidas Nations event is an example of how the designer is nurturing the talent of budding basketball players from around the world.

In related news, it emerged last week that Adidas will be reissuing its Nastase Super Tournament Edition trainers for the second time this year.

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