A new Crocs shoes collection has been announced by a retailer that is known for bringing innovative footwear to market.

The Crocband is the next generation of Crocs celebrated Beach and Cayman styles, combining the best features of the brands original designs – including world-renowned comfort – with the timeless appeal of retro trainers.

John Duerden, president and chief executive of Crocs, said that Crocs iconic clog styles have been part of the brand since day one and the Crocband Collection celebrates this heritage, but with an updated style relevant to todays trends.

“It provides a new look to a Crocs classic, giving all our retail channels a fresh look we are confident consumers will quickly snap up,” he said.

The news comes after Mr Deurden said last month that the firm had begun to create some new compelling styles of the vibrant resin shoes that it believed to be “very appealing”.

View the full range of Fashion, Classic & Comfortshoes for men and women at shoe-shop.com, you wont be disappointed