Puma and Adidas make friends
Trainer brands Puma and Adidas have ended a 60-year feud started by their founding brothers – for one day.
Adi and Rudolf Dassler, who began making sports shoes together in the 1920s, had a disagreement during the World War II – possibly over political differences – and created rival companies on either side of a river in the medieval town of Herzogenaurach near Nuremberg in southern Germany.
Earlier this week, employees of both firms shook hands and played a football match.
Since the brothers’ dispute, both labels have gone on to become popular global brands and continue to lead the trainer market today in both professional sport and fashion.
Business newspaper Mint recently reported that Puma and Adidas are among the top ten trainer brands in the world along with Reebok, New Balance and Nike.
All five companies have all been around for some time and are very close in terms of the quality of their products, claimed the news provider.
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